BUSN 110Q - Business and Economic Statistics
4 Semester Hrs.
Staff
Pre-requisites: MATH Placement Level 23
The objective of this course is to develop the necessary statistical and probabilistic tools to intelligently use and interpret data gathered in a business environment. Topicsinclude descriptive statistics, probability, sampling, estimation of parameters, tests of hypotheses, simple linear regression and correlation. There will be approximately four exams. The course will follow lecture/ discussion format
BUSN 200 - Entrepreneurship
4 Semester Hrs.
Kaplan, Tom
Pre-requisites: None
This introductory course, designed for all majors, provides a theoretical and practical framework of the entrepreneurship discipline and a basis for further study and implementation. We address entrepreneurship in a wide variety of areas including for-profit and not-for-profit ventures, education, government, etc. Students are challenged to explore current and potential applications of innovation across the spectrum of the human experience.
BUSN 202 - Leading the Family Enterprise
4 Semester Hrs.
Kaplan, Tom
Pre-requisites: None
This course is designed to prepare students for positions of leadership within a family business -as owner, manager, director and/or family leader. Family dynamics within and across generations will be explored. Leadership and ownership transition issues and best practices will be a recurring topic throughout the course. Various leadership structures will be studied in detail, including unitary leadership, sibling teams, cousin collaborative, and non-family leadership models will also be explored.
BUSN 211 - Business Research Methods
2 Semester Hrs.
Staff
Pre-requisites: Any Statistics
This course explores the theory that supports and the practices for collecting and for analyzing both primary and secondary data. A data collection project to solve a business problem or capitalize on a business opportunity, and its analysis, are the core of this course.
HONR 300S - Contemporary Issues in Business
4 Semester Hrs.
Schindler, Pamela
Pre-requisites: ENGL 101, member of University Honors Program
Often a deep understanding of concepts, theories, and issues in business can be found by studying books that reveal applications of these concepts or issues in real business settings. The best of these books earn the advocacy of managers or industry pundits, thus earning a place on the best-business-books lists. Authors writing such books often create new methodologies or use established empirical methods for proving their thesis, while also developing new terminology for emerging industry practices. Students will read and discuss in detail a range of books covering a variety of business issues and practices. Each student will be randomly assigned one book and write an analysis of that book. Student teams will be assigned to research, write, and present a profile of the author(s) of one book. Class sessions will be book discussions and presentations. Each student will lead the discussion at least one time during the semester. Grades will be based on the development of a discussion management plan and its execution, discussion contributions for all books, a written book analysis, and a written and oral author profile. This class is for students with an interest in business; however, students do not need to be business majors or minors. Discussion Intensive. Writing Intensive.
BUSN 310 - Operations Management
4 Semester Hrs.
Staff
Pre-requisites: Any Statistics
The objective of this course is to give a clear understanding of the operations function. The operations function is the actual carrying out of the production of a good or service. Some of the general topics covered include quality planning and control, capacity planning and scheduling, inventory management, product and process design. We will identify the decisions that must be made in these areas and will study the tools used to make these decisions. The grade will be determined by approximately three exams. The course will follow the lecture/discussion format. There will be a tour of a local company.
BUSN 330 - Financial Management
4 Semester Hrs.
Staff
Pre-requisites: Any Statistics, ACCT 225 or BUSN 225, ECON 190
Introduction to basic concepts, principles, and analytical techniques of financial management. Emphasis on planning and managing assets. Topics include financial analysis, current asset management, capital budgeting, cost of capital, financial leverage and valuation. International financial concepts are emphasized throughout the course. The course is evaluated by three objective exams which include theoretical questions and practical applications in approximately equal weight utilizes multiple analytical techniques and results in a comprehensive financial analysis of a publicly-held corporation.
BUSN 340 - Marketing Management
4 Semester Hrs.
Schindler, Pamela
Pre-requisites: BUSN 211, ACCT 225 or BUSN 225, ECON 190; or permission of instructor
Course Goals: To expose the student to management decision-making in the
marketing area, specifically with respect to strategic and tactical
planning. Assessmentmethods: Student work includesa team project,
online quizzes, individual and team case analyses, in-class oral
participation assessments, and an oral end-of-term presentation.
Instructional method: Class is primarily lecture with student participation.
BUSN 381 - Applied Business I
4 Semester Hrs.
Staff
Pre-requisites: Vary by project. By permission of instructor.
Applied Business credit units are earned when a student participates in a faculty-guided, skills-based Applied Management program. Although specific programs differ based on the needs of the client, each program has an experiential as well as an academic component. Courses may be taken credit/no credit unless the hours are to be counted toward the elective requirement of the management major. The student is expected to budget a minimum of three hours per week for each credit unit earned. Each program has its own specific academic output. Some programs are group efforts; others require participation by individuals. The student may enroll for a maximum of six semester hours of Applied Business during the Wittenberg career. Prerequisites for Applied Business projects vary according to the project; selection for assignment to a project is competitive. This course may be repeated.
BUSN 442 - Creative Promotion Strategy
4 Semester Hrs.
Bode, Tim
Pre-requisite: BUSN 340; or permission of instructor
A course analyzing the creative element of advertising with special emphasis on applying this understanding to actual business or organization problems. Assessment is based on individual and group work on campaigns as well as class participation. Ad plans and creative/copy plans are presented and defended in class, replacing exams. Class involves lecture and discussion. Writing intensive.
BUSN 460 - Strategic Planning & Policy
4 Semester Hrs.
Staff
Pre-requisites: BUSN 310, BUSN 330, BUSN 340; or permission of instructor
An integration of all preceding Business courses through the study of the function and responsibility of top-level executives. The primary pedagogy is case analysis; in-class case discussion constitutes half of classroom activity, and two detailed written case analyses are required. In addition, student teams compete in an industry simulation, in which they make 13 sets of annual decisions, prepare a 3-year strategic plan, and submit a summary report. Writing Intensive.
BUSN 465S - Human Resource Management
4 Semester Hrs.
Gradwohl, Wendy
Prerequisites: BUSN 260S or BUSN 365S
This course provides an overview of major human resource functions (i.e., job analysis, performance assessment, selection, compensation, training and development, safety and health) and discusses how these HR functions are integrated horizontally and vertically within the organization to achieve organizational goals. Students will have the opportunity to interface with Directors of HR and conduct an in-depth analysis of an organization's human resource policies and procedures. This course is geared toward managers who wish to specialize in the human resource field.
BUSN 481 - Applied Business II
4 Semester Hrs.
Staff
Pre-requisites: Vary based on project; Permission of the faculty supervisor required; selection for assignment to a project is competitive.
Applied Business credit units are earned when a student participates in a faculty-guided, skills-based Applied Management program. Although specific programs differ based on the needs of the client, each program has an experiential as well as an academic component. Courses may be taken credit/no credit unless the hours are to be counted toward the elective requirement of the business major. The student is expected to budget a minimum of three hours per week for each credit unit earned. Each program has its own specific academic output. Some programs are group efforts; others require participation by individuals. The student may enroll for a maximum of six semester hours of Applied Business during the Wittenberg career. Prerequisites for Applied Business projects vary according to the project; selection for assignment to a project is competitive. This course may be repeated.
BUSN 482 - Applied Business III
4 Semester Hrs.
Staff
Pre-requisites: Vary based on project; Permission of the faculty supervisor required; selection for assignment to a project is competitive.
Applied Business credit units are earned when a student participates in a faculty-guided, skills-based Applied Management program. Although specific programs differ based on the needs of the client, each program has an experiential as well as an academic component. Courses may be taken credit/no credit unless the hours are to be counted toward the elective requirement of the business major. The student is expected to budget a minimum of three hours per week for each credit unit earned. Each program has its own specific academic output. Some programs are group efforts; others require participation by individuals. The student may enroll for a maximum of six semester hours of Applied Business during the Wittenberg career. Prerequisites for Applied Business projects vary according to the project; selection for assignment to a project is competitive. This course may be repeated.
BUSN 490 - Independent Study
Variable credit
Staff
Pre-requisite: Permission of instructor
Offered as required.
BUSN 491 - Internship
Variable credit
Staff
Pre-requisite: Permission of instructor
Offered as required.
BUSN 498 - Senior Thesis
Variable credit
Staff
Pre-requisite: Permission of instructor
Offered as required.
BUSN 499 - Honors Thesis/Project
Variable credit
Staff
Prerequisite: Declared major in Business, 3.500 GPA, 3.500 GPA in Business classes, Business 330, 340, and 365 and approval of the Department Chair.
Pre-requisites: None
Provides the theory and application of accounting information systems. The course will reflect how information technology (IT) is altering the nature of accounting. Specifically, how such developments as the Internet, electronic commerce, EDI, databases, and artificial intelligence are fundamentally transforming the way organizations conduct their business activities. Every year.
ACCT 225 - Financial Accounting
4 Semester Hrs.
Maurer, Wayne
Pre-requisites: MATH Placement Level 22
Provides an overview of the financial accounting reporting process with a primary focus on the analysis of economic events and their effect on the major financial statements (balance sheet, income statement and statement of cash flows). The
fundamental principles and applications for financial reporting of the corporate business organization are presented with a balanced perspective on the practice, theory and conflicts in current accounting practice. The course objectives are to present the accounting model, process of measurement, data classifications and terminology needed to effectively use and prepare financial statements.
ACCT 325 - Intermediate Accounting I
4 Semester Hrs.
Fenimore, John
Pre-requisites: ACCT 226 or BUSN 226 or Permission of Instructor
This course is the first of a two-course sequence in corporate financial reporting which examines the theoretical basis for financial accounting concepts and principles emphasizing income measurement and accounting for assets. The traditional financial accounting topics include the recent developments in accounting valuation and reporting practices promulgated by professional accounting organizations and implemented by practitioners in public and private accounting. The objective of this course is to provide a rigorous introduction to the methodology and logic behind the procedures and principles followed in the development of accounting information.
Pre-requisites: ACCT 225 or BUSN 225
Comprehensive coverage of the relevant tax code and regulations as they pertain to the individual taxpayer, as well as coverage of all major developments in Federal Taxation. Additionally, an overview of tax concepts which apply specifically to corporations and partnerships is presented.
