January 13, 2008

Springfield, OH—WittCAM students, Tyler MacDonald, Kelly Parsons, and Brian Schubert presented their marketing project to a local Springfield church on Tuesday, December 4, 2007.  Their findings and recommendations were relayed to the church’s pastors. The focus on the project was developing a new strategy to get more parishioners involved in the church. The group also focused on developing new ways to attract the estimated 108,000 people in greater Clark County who currently do not have a church home. MacDonald, Parsons, and Schubert used the information they gathered from a survey and other research to analyzed the church’s current position. The group then created a SWOT analysis to present to the church. The ultimate deliverable was a marketing plan and supporting materials to increase both the number and the level of involvement of the church’s membership. The client was very pleased with the overall work of the group. “[We] are impressed with each of your long hours invested in the research and presentation. [The church] and the community benefit for years to come as a result of this project. We are better for it.” The client was also interested in pursuing future projects with WittCAM as a result of the team’s excellent work.

Tyler MacDonald ’08 is a management major with a marketing concentration from Dublin, OH. Currently, MacDonald works as a barista at the campus coffee shop. He has also worked as a student manager for Wittenberg dining services and has learned extensive customer service and sales skills in his past four years working for Express. This past summer, he interned with Express working on the visual floor set team for the company’s premier stores at Tuttle and Easton malls in Columbus, OH. During his time at Wittenberg, MacDonald has been involved in many campus activities including several theater and dance productions and singing in the male a cappella choir, The Wittmen Crew. MacDonald has received various awards for academic achievement, including a scholarship from the Freeman grant for outstanding academic performance. MacDonald enjoys going to the gym, spending time with his family and friends, and camping. After Wittenberg, he will pursue a law degree at Capital University.  

Kelly Parsons ‘08, from Cincinnati, Ohio, is a senior management major at Wittenberg University.  She is a member of Tau Pi Phi, the Wittenberg chapter of the national honor society for business and economics. She has achieved the academic honor of Dean’s List for three semesters. Parsons has worked in food and beverage sales for the past seven years. She has experience working with a faith-based organization due to 10 years of membership at Epiphany United Methodist Church. She plans to pursue a career in marketing, advertising, or human resources. 

Brian Schubert ’09 is a junior Management major at Wittenberg University from Norwalk, Ohio. Currently interning at Community Mercy Health Partners in the Corporate Responsibility department, he has worked on a department staffing analysis and a regional disaster recovery plan. At Wittenberg, Schubert works with the Community Service and Admissions departments and has also worked for Residence Life. Schubert serves as chair of the Honor Council, president of College Republicans, is active in PrimeTime (a Campus Crusade for Christ affiliate), and serves on a Wittenberg strategic plan taskforce dealing with university-community engagement. His future aspirations include working for a non-profit that helps other non-profits with management or working for a branding firm.