In the billboard above is a picture of a woman who appears weak and fearful next to a man gazing at her. The quote on the sign refers to the man as a predator. Jean Kilbourne discusses the consequences of images such as these in Killing us Softly 3 Advertising’s Image of Women (1999). “When women are shown in positions of powerlessness, submission, and subjugation, the message to men is clear: women are inferior to men and thus deserve to be dominated, and women exist to fulfill the needs of men.”