It is typical to focus on all of the negative aspects of how gender is portrayed in the media, but I think it also important to note that not all gendered advertisements are misogynistic or sexist. For example, the image above shows a family where the father and mother are both represented and positively engaged in parenting.
 
Parenting
 
 
 
 
 
 
 
 
 
 
 
 
 
  1. •I noticed in Sarajevo that males were much more present in advertisements containing photographs signifying family than I have seen in the United States.  
  2. •But the female being defined by the role of mother was still portrayed. Below is a picture of a parenting magazine. I had the chance to sit down and look at this magazine and while the cover focuses more on the role of the mother there were various stories and pictures of fathers in the magazine as well