1. •The ad on the bottom right displays male dominance through positioning. The male is placed in the forefront position while the woman is blurred in the background. John Berger (2005) discusses this phenomenon; he states, “Men act and women appear.” If a male model is present, it is almost certain that he will take precedence over the photo. The male dominance is the public is also represented. This issue is discussed in Stereotyping:  Representation of Women in Print Media in South East Europe. “Politics, economy, society and most other sections related to social power are reserved for the male sex. These areas are the main pillars of power in any society, including ours.” The man is the significant figure in this advertisement for mobile phones, a product directly associated with culture and socialization.
Public v. Private / Culture v. Nature
  1. •The advertisement on the top right shows the male as a business figure and the female as the mother figure; business being a public position and motherhood a private/domestic position.
  2. •Henrietta Moore, a social theorist and feminist anthropology, describes this relationship in Feminism and Anthropology, “...women are primarily associated with the rearing of children, and thus with the pre-social or not yet culturally created person... Since women are confined to the domestic context their main sphere of activity becomes intra- and inter- family relations, as opposed to men, who operate in the political and public domain of social life.” It is important to recognize that the assignment into these domains and social roles is culturally created and there is nothing about women that makes them any ‘closer to nature’ than men.