In Sarajevo, there is a definite difference between the advertising campaigns for big and small businesses. In a television market research study, Tarik Jusic found that out of 16,186 television advertisements, 5,012 were international, 2,027 were domestic major, and 9,147 were domestic local; domestic local television advertisements make up more than 55% of all television advertisements in Bosnia. A sample of a local television commercial is on the left.