The Wittenberg University Alumni Board has announced that its agreement with MBNA will not be renewed after Jan. 31, 2001. In 1996, the board started the contract to raise funds for student scholarships.
Since then, only 1,346 credit card accounts have been started by alumni, raising $59,671 for the university.
The board examined many factors before making the decision not to renew the card.
Both the board and the administration had hopes that there would be higher alumni participation with the card. Alumni response on the issue pointed to some possible reasons why interest was low.
“Feedback that we received from alumni indicated that they use credit cards that give them some direct benefit such as free gasoline and airline miles,” said John Marr ’81, president of the alumni board.
Many people gravitate toward cards with personal perks. Alumni also did not want to give up their existing credit cards. In addition, the board has learned that affinity cards such as the MBNA Alumni Association Mastercard work better with larger universities.
Current cardholders will still have an MBNA Mastercard, but the portion of profits originally slated for Wittenberg will no longer apply. A new card will be issued to cardholders, and business will continue with MBNA at the cardholders’ discretion.