Douglas Swartz, dean of enrollment management at Westminster College in New Wilmington, Pa., has been named Wittenberg's new vice president for enrollment management. Swartz, who brings 23 years of recruitment, financial aid, budget management and staff supervision experience to this new position at the university, assumed his new role on Aug. 10.
While at Westminster, Swartz initiated recruitment efforts that met or exceeded enrollment goals, including a 34 percent increase in applications. In addition, Swartz developed a "Diversity Initiative," which resulted in a 75 percent increase in minority students, oversaw market research efforts at the college, and developed long-term relationships with key strategic partners for communications, student search and inquiry pool management, emerging technologies and Web development.
As dean, Swartz also served on the President's Administrative Staff, chaired the Enrollment Management Council and chaired the Board of Trustees' Enrollment Management Committee. He will continue to serve in similar capacities at Wittenberg, where he will oversee all aspects of the university's admission and financial aid efforts, and manage a staff of 13.
Prior to his work at Westminster, Swartz served as director of admission at Walsh University in North Canton, Ohio, where he exceeded new student enrollment goals the last four years of his tenure.
Swartz earned his M.A. from Walsh University in 1985 and his B.A. from Malone College in 1982. He and his wife Kathy have a 13-year-old daughter named Carli.