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Wittenberg Series Presents Journalist Charles Fishman
For Fred R. Leventhal Family Endowed Lecture

Oct. 16, 2006

Mark Preston in Russia
Charles Fishman
SPRINGFIELD, Ohio – Insights into one of the world’s most powerful companies and its impact upon the American economy is the timely subject of a presentation titled “The Wal-Mart Effect” by award-winning investigative and magazine journalist Charles Fishman, the fourth event of the 2006-07 Wittenberg Series. The presentation, scheduled for 7:30 p.m. Wednesday, Oct. 25, in the Arena of Wittenberg University’s Health, Physical Education and Recreation Center, is the 2006 Fred R. Leventhal Family Endowed Lecture.

Fishman has spent the last 20 years researching various organizations, including NASA and Wal-Mart. A graduate of Harvard University, Fishman was the first reporter allowed to enter the United States’ bomb factory in 30 years, and he was also the first reporter to enter a Tupperware factory. He is currently senior editor at Fast Company magazine, and he is a past winner of the Gerald Loeb Award for distinguished business journalism.

In 2004, Fishman wrote a story titled The Wal-Mart You Don’t Know, which created a stir beyond the business community. Fishman spent months in Bentonville, Ark., where Wal-Mart is headquartered, and visited multiple Wal-Mart stores in 23 states. His recently published book, The Wal-Mart Effect: How the World’s Most Powerful Company Really Works and How It’s Transforming the American Economy, has been described by the Baltimore Sun as “a fascinating dissection of the most controversial corporation in America today,” which “illuminates the vast and complex impact the company has exerted economically and socially.”

The Fred R. Leventhal Family Endowed Lecture is made possible by a gift to Wittenberg from the Springfield, Ohio, family. Previous Leventhal lecturers include the late Malcom S. Forbes, Boston Globe syndicated columnist Ellen Goodman, Charles Osgood of CBS News, and William Gray III, president of the United Negro College Fund.

Every year, the Wittenberg Series brings distinguished lecturers and performing artists of national and international prominence to the campus and local community. Wittenberg Series events are free and open to the public. For more information about the Series, contact Phyllis Eberts at (937) 327-6114, or via e-mail at aroundthehollow@wittenberg.edu.

- Written By: Cristina Recalde ’08

122-06

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